Smell can also closely linked to memory. Susanne Fischer-Rizzi, author of entire Aromatherapy Handbook, explains generally there is nothing that can evoke a past time, place, or emotion much better than an aroma: "People recall smells by using a 65% accuracy after a year, get noticed . visual recall of photos sinks to around 50% for only three a couple of." The Sense of Smell Institute further clarifies that because olfaction is handled via the same a part of the brain that handles memories and emotions, frequently find that you can immediately recognize and respond to smells from childhood while the aroma of clean sheets, cookies baking in the oven, scent of new books or perhaps musty room in Grandma`s house.